Just in time for holiday, the new CC Sport Jewelry collection is now available. What a journey. This pretty sports jewelry took over a year to create and includes over 40 new styles for high school and college athletes, sports moms, coaches and sports lovers in general. The collection shines with minimalist earrings and necklaces in gold, rose gold and silver. Sports include soccer, tennis, volleyball, softball, basketball, baseball and football. We are also offering bespoke, two-sided mini jersey number tag necklaces to layer with your team name. And what makes this collection even more special is that 10% of every sale from CC Sport on chelseacharles.com will be donated to the Women’s Sports Foundation (WSF), which fosters gender equality and advocates for girls to receive access to team sports in all communities.
Pretty Sports Jewelry…
So why sports jewelry? A few reasons. First, there’s definitely a lot out there, yet there really isn’t a stylish, high quality brand option you can wear throughout the day or that you would feel confident gifting your teammate or coach…until now. All of our styles compliment almost any attire, from athleisure to going out. Wearing it isn’t loud looking—like shouting “I PLAY VOLLEYBALL.” Instead it’s a cool and collected visual statement that I’m passionate about the game.
Quality and presentation was of the utmost importance when designing CC Sport too (this is a theme with all of our jewelry). Our chains are sterling silver or 14k gold filled over sterling silver. All of our earrings are hypoallergenic with sterling silver posts and backings. The sports jewelry comes beautifully packaged, carded on our luxe jewelry stationary. And if it’s a present, we will also gift wrap and include a gift note on our stationary for free.
It’s personal…
The second reason I created CC Sport is because of the huge part that sports has played in my life personally, both growing up and now watching my sons play. Athletics teach discipline, leadership, friendship–all critical tools to help you succeed in whatever you want to do in the future. I feel so grateful I was able to be on teams and for the opportunities sports has provided me. I think every girl should have these opportunities and that’s why I want to give back through the WSF.
Create more offerings for our audience
Finally we added CC Sport because it was a natural extension of what my brand stands for. We specialize in jewelry for stylish athletes and wellness warriors; jewelry for women who embrace fitness and are inspired by movement. We have seen a lot of growth with our Golf Goddess and Count Me Healthy lines and wanted to extend our product offering to other sports. When designing the collection I created vision boards featuring female athletes at the top of their game, such as Naomi Osaka for tennis and Abby Wambach for soccer.
If you are an athlete or sports lover (or looking for holiday gifts for the athletes in your life), please check out the new collection if you have a minute. Let me know what you think. I so value your opinion. If we haven’t highlighted your sport, let me know as I will be adding others soon. And for other fitness-themed holiday gift ideas, be on the lookout for my upcoming 2020 wellness-centric Gift Guide. Feeling nostalgic, my 2019 Gift Guide for Stylish Wellness Warriors is still super relevant. CC
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